Why is Typography or Choice of Fonts is Important in Web Designing?

The choice of words in content matters; also significant how you make the choice of fonts on your website. Here comes the role of typography and this blog is all about how to use creative designs of text on your web pages.

Choice of fonts cannot be an afterthought when you design and develop your website. They have an immense impact on numerous elements like readability, user experience, and perceptions and also mood.

It is essential that your web designer understands the importance of the principles behind typographical designs, and create a website that can communicate your message and in a comprehensible way.

Here, we tell you 8 reasons, why you must give the typography a priority while creating web designs.

• Make the Website More Attractive

The fundamental thing about typography is the sue of right font that will suit your website and serve the purpose. The basic requirement is that the font must be clean and visible. It must not be either too big or too small and substandard. The key is to use fonts that are readable and pleasant to read.
The fonts make your texts more valuable. It inspires readers to read and infer the information. The correct choice of font, the size, and the color, together are vital in attracting target audiences to your website.

• Better Communication

Your website may be portraying anything from business to art or any purpose of your interest. Your website is index to your purpose and gives the message, what it as all about.  And all this happens with typography. The arrangement of the contents, fonts, and colors used and every minute details provide a mode of communication between the website owner and the audience.

• Increases Average Time Spent on The Website

Attracting readers is quite easy, but to retain them for a longer time span is the real challenge. Your creativity increases their desire to stay on your website and spend more time scrolling and reading information. You can increase their interests by highlighting texts in the content.

Every content may have some prosaic texts when used smartly, they will not look the same. Here, typography comes to play, making it attractive. Also, with the use of attractive graphics, you can add value to your content.

• Develop A Hierarchy of Information

Hierarchy of information means to arrange your texts categorically as per importance.  You can use text size and font type to convey numerous information.

The important topics can be highlighted with bigger fonts. This will help your audience to know, which area of the content must be given more attention.

• Creates Symmetry

When you design typography and maintain the same pattern throughout, then it develops some sort of symmetry.  This is an important factor in web designing.

Such symmetrical designs create a kind of harmony and add to the artistic side of yours in the website.  This also shows continuity. The perfect alignment and the way you maintain the flow make your website clean and it appears uncluttered.

• It Conveys Vibes

Your website content tells the purpose. Typography adds vibes and mood to it.  This way you make reading your web information, enticing and people will read with eagerness.

And, if you want your content to convey some seriousness too, the fonts of choice could be plain and professional ones.

In short, the typeface will decide how your content will appear.

• This Portrays Professionalism.

The right putting of typography on your website, adds to its professionalism. An appropriate size of the font and its kind increases the trust of your audience.  This will add to your marketing benefit.
The professional approach needs typography to its core.  Typography adds significance to your web content and earns your audience's faith in your authenticity.

• Adds to Recognition of Your Website

Once a pattern is followed, say about font size or type, this will add to your brand's value and make it remarkable. Your audience will remember it for a longer time.

Typography acts as your identification for your audience. Typography helps your company or brand to create its own presence.

Resources to Choose the Right Kind of Typography

If you haven't done any research yet, this space can help you. Next, you can do your own online research and add more information to your already gained knowledge.

Google Fonts will never get old. This is another best place to search for your fonts that could be of help to your website. There are some intriguing font styles like sans serif, serif, and handwriting. There is also a visual display on how each font will appear as alphabet, a numeral, and in paragraphs.

Font Squirrel is a brilliant space to start downloading fonts based on some common factors of searches like if you want something elegant or grunge.  There are also options to look for something new or more preferred. You can learn about the fonts that are trending, very popular and most preferred.

Conclusion

After the entire discussion, it is now obvious that typography helps in branding. The choice of fonts, the size and the color as well creates brand image, improves readability and adds value to the idea about the message that you want to convey.