How to Build A Social Media Presence With Groups And Community

Today every brand or business is trying to build a community to create a better connection. Though Smartphones have brought the world closer; yet gaining trust and loyalty is an old struggle. The reason is your audience may get overwhelmed by content and promotions by others, including your competitors.

You can try hard to offer the finest content and better discounts, yet you cannot guarantee that your customers won't be allured by some other brand. So, it is essential to build a community and create an emotional connection between your audience and you.

In this post, we have articulated how to leverage social media to create a solid community. Many big businesses and several growing small ones have their community, why don't you have for yourself?

Some business types cannot strive without a community, like coaching, educational, and wellness business, where they share information and offer support as well.

You can build your community with either of the below-mentioned approaches:

Ø  Develop a membership site and using social media draw more traffic

Ø  Create a community using social media as a primary platform

Both options have benefits and limitations. Here, we tell you in detail. You can use both the approaches simultaneously but first, create a proper strategy to attain your goal.

Build A Membership Portal

A membership portal or a site,  it is a gated website where people can access the content after signing up as a member. You will require some kind of software and also post unique content to keep your audience glued or keep them coming back.

Benefits of Creating Your Membership Portal:

1. This helps you create a brand image

2. You can customize your site  forums, email marketing, and loyalty programs

3. You get an in-depth idea about analysis

4. With your membership portal, you can manage your users and content. 

But you will need a marketing strategy to make your portal popular. Social media is a powerful tool in channelizing people to your site.

Here Take A Look At How to Funnel Your Audiences From Facebook to Your Membership Site:

1. Create a brand image and encourage people to join you or follow you.

2. Take advantage of Facebook membership to spread a message about your site.

3. Run a contest singly or in collaboration and give them access to your content on your site.

4. Write snippets about your detailed posts on the membership site and post on Facebook to encourage your audience to visit your site.

These are some ways to leverage your social media platform to get more people to visit your membership portal and build your audience.

Building A Community on Social Media

This is another way to build your community on social media. Platforms like Facebook, allow you to create private and public groups. LinkedIn also enables this feature. If you are in a B2C sector, Facebook is preferable.

Reasons to create a group in social media

Ø  Group creation won't charge any money.

Ø  Social media is always accessible and your audience spends more time there.

Ø  Joining or signing up takes a few steps, so people tend to do that.

Ø  Your group will get to see your content whenever you create one.

But There Are Some Disadvantages As Well.

Ø  Limitation of features that can be added. No scope to do email marketing or creating tutorials.

Ø  Branding becomes limited to the group. 

Ø  No possibility of a detailed analysis of data.

Ø  No option to sell a product or get the payment within a group.

Creating a community or group needs consistency and effort. You must post content regularly, reply messages, leave comments, and inspire your audience to engage in conversation.

You also have to moderate and curate the content to be posted. Building a community is tedious, but once it gets established; you will see that it can run so well on its own.  In the long run, you win.

Another reason to create a community or group is that you get socially proof.

Looks huge work to do? Well, it won't be difficult when you hire professionals. Many advertising agencies in the Salt Lake City Utah offer digital marketing services that you can avail of as per your requirement.  

Conclusion

Social media is a powerful tool to create a brand of your business.  Platforms like Facebook and Instagram can do wonders. You can use either of the above-mentioned approaches, whatever suits you.

based on your business goal, you can give preference to one above the other.

Hope this information helps you to start your journey. If you are looking to enhance your social presence, get connected with us. We are a marketing agency based in Utah, helping customers for years.