Why Solopreneurs and Small Business Must Capitalize on Influencer Marketing
If you are a small business or an individual entrepreneur, you must consider capitalizing on influencer marketing.
As per market reports, 28% says that influencer marketing growing fast as customer acquisition method. Will discuss the same here and tell how it works for solopreneurs and small businesses. This can be done for free, or with low-cost tools.
Here we write, how businesses with lesser budgets can take advantage of a potential partnership with influencers and make profits.
What is Influencer Marketing?
The old practice of word of mouth marketing comes true with influencer marketing, just digitally. The fact is that consumers trust brands and believes in their promotion.
Building trust online is essential and influencer marketers have created a niche for themselves and can help you as follows:
Increase your reach through social media platforms or some other way.
They are seen as experts for the credibility they created in some fields.
Persuade people to try or buy your products through their sales and communication skills.
Also, they have the following traits:
Solo entrepreneurs who use influencer marketing uses the power of online influences.
Solo entrepreneurs, without any budget, can also use influencer marketing.
Why Take Help from Influencer Marketing?
Study shows there is a rise of 325% in Google searches for “influencer marketing” in a year, which tells about its growing popularity.
Linquia reported that 92% of marketers affirm the effectiveness of influencer marketing.
How Influencer Marketing is Booming?
Just riding on trust!
In digital marketing, there is no direct interaction between consumers and sellers, but the entire business runs on clicks and social media marketing and email are still so important because when done properly, business relationships are built on trust.
But this is challenging too, as people can't see the faces behind the computer, so the trust is based on the recommendation of their peers.
To enhance sales, influencers are more interesting than brands. Imforza says that about 86% of most watched YouTube videos on beauty are created by influencers, in comparison to just 14% from the brands. Brands just focus on promotions, but influencers treat the audience as friends and make business quite interesting.
Why Will Influencers Join You?
Now, the fact is that all influencers may not partner with you. You must know what could inspire them to do business with you.
Is there any formula to motivate micro-influencers? Indeed yes.
The success formula is :
They believe in the products/services + Have an audience that would also love your kind of products/services + you, not their competitors.
What is Their Benefit When the Influencers Join You?
Though several may prefer to take monetary benefit, there could be other modes of compensations which you may try. Just get creative in knowing what they want and meet their needs.
All he was patient and invested lots of time in this.
What Are the Types of Influencers?
Your goal will decide the type of influencer. Let's see them here.
Micro-influencers – They are social media people with about 1000 to 10000 followers; good enough for small businesses.
Locals – may not have a good social media following, but maybe a good choice based on your product or service.
Networkers – They are gifted with bringing people together at one place and good for solo entrepreneurs and small businesses.
Authority – they are the people who aim to get people listening to them. They can help small businesses as things work out.
Media –Not recommended for small business.
Celebrities – Not a good choice for small businesses, may not benefit much and tough to get them as well.
How to Find Influencers at Low Cost or Free?
Being a solo entrepreneur or having a small business, you have to take your steps cautiously. To find a micro-influencer will help you stand out in your venture.
See into your own followers
With your social media presence, in both Instagram and Twitter, there could be some micro-influencers. You can identify them through their count of followers.
Next, you must see if their posts are relevant to your product and services, but you must not be a direct competition as well.
Instagram:
Use “Search & Explore” features on Instagram (hashtag and location) to find people you haven't yet followed.
Tools:
You can make use of some free or low-cost tools to find the micro-influencers, namely:
"free tools to find influencers"
How to approach on finding the micro-influencers?
You must know your goal. be sure clear about it, before you approach.
You may initiate through interactions with the micro-influencers on social media and improve knowledge about each other. When you find, they not responding, you may start interacting with their influencers on posts, they will notice you fast. Do not be too fast and just after liking a few 10 posts, you start with pitching. They will get it and will be a wrong message.
Be authentic in your approach. Start by following them, share their posts, do comment below their posts and create a slow yet steady relationship with them.
Give before you take. Once you have created a good relation, you may take a formal approach.
Success stories that will inspire you.
Aaron Orendorff
The current Editor in Chief at Shopify and the founder of iConiContent, didn't have a job, some 5 years back. In his determination to do something, today he's a social influencer.
He suggests that to find the best and genuine influencers you have to target whom you admire and build relationships on mutual respect.
Brian Rudolph
The founder of Banza started with emailing influencers to gain traction for a concept, which didn't have much recognition. He used to drop comments on the photos of people with good Instagram following saying, "Hey this looks really good, would you want to try our product?”
Wrapping up
The toughest thing is patience. You must be effortless and your marketing endeavor must not look like a marketing effort. This is perfect practice for finding micro-influencers and to get influencer marketing to work.
Need help? Connect our team.
As per market reports, 28% says that influencer marketing growing fast as customer acquisition method. Will discuss the same here and tell how it works for solopreneurs and small businesses. This can be done for free, or with low-cost tools.
Here we write, how businesses with lesser budgets can take advantage of a potential partnership with influencers and make profits.
What is Influencer Marketing?
The old practice of word of mouth marketing comes true with influencer marketing, just digitally. The fact is that consumers trust brands and believes in their promotion.
Building trust online is essential and influencer marketers have created a niche for themselves and can help you as follows:
Increase your reach through social media platforms or some other way.
They are seen as experts for the credibility they created in some fields.
Persuade people to try or buy your products through their sales and communication skills.
Also, they have the following traits:
- They experiment with new things
- They like to share
- Motivation is their key
Solo entrepreneurs who use influencer marketing uses the power of online influences.
Solo entrepreneurs, without any budget, can also use influencer marketing.
Why Take Help from Influencer Marketing?
Study shows there is a rise of 325% in Google searches for “influencer marketing” in a year, which tells about its growing popularity.
Linquia reported that 92% of marketers affirm the effectiveness of influencer marketing.
How Influencer Marketing is Booming?
Just riding on trust!
In digital marketing, there is no direct interaction between consumers and sellers, but the entire business runs on clicks and social media marketing and email are still so important because when done properly, business relationships are built on trust.
But this is challenging too, as people can't see the faces behind the computer, so the trust is based on the recommendation of their peers.
To enhance sales, influencers are more interesting than brands. Imforza says that about 86% of most watched YouTube videos on beauty are created by influencers, in comparison to just 14% from the brands. Brands just focus on promotions, but influencers treat the audience as friends and make business quite interesting.
Why Will Influencers Join You?
Now, the fact is that all influencers may not partner with you. You must know what could inspire them to do business with you.
Is there any formula to motivate micro-influencers? Indeed yes.
The success formula is :
They believe in the products/services + Have an audience that would also love your kind of products/services + you, not their competitors.
What is Their Benefit When the Influencers Join You?
Though several may prefer to take monetary benefit, there could be other modes of compensations which you may try. Just get creative in knowing what they want and meet their needs.
All he was patient and invested lots of time in this.
What Are the Types of Influencers?
Your goal will decide the type of influencer. Let's see them here.
Micro-influencers – They are social media people with about 1000 to 10000 followers; good enough for small businesses.
Locals – may not have a good social media following, but maybe a good choice based on your product or service.
Networkers – They are gifted with bringing people together at one place and good for solo entrepreneurs and small businesses.
Authority – they are the people who aim to get people listening to them. They can help small businesses as things work out.
Media –Not recommended for small business.
Celebrities – Not a good choice for small businesses, may not benefit much and tough to get them as well.
How to Find Influencers at Low Cost or Free?
Being a solo entrepreneur or having a small business, you have to take your steps cautiously. To find a micro-influencer will help you stand out in your venture.
- What you must look for?
- If their followers will be the right audience?
- Is there a good amount of engagement between the micro-influencers and their followers?
See into your own followers
With your social media presence, in both Instagram and Twitter, there could be some micro-influencers. You can identify them through their count of followers.
Next, you must see if their posts are relevant to your product and services, but you must not be a direct competition as well.
Instagram:
Use “Search & Explore” features on Instagram (hashtag and location) to find people you haven't yet followed.
Tools:
You can make use of some free or low-cost tools to find the micro-influencers, namely:
- Buzzsumo
- Tweetdeck
- Followerwonk
"free tools to find influencers"
How to approach on finding the micro-influencers?
You must know your goal. be sure clear about it, before you approach.
You may initiate through interactions with the micro-influencers on social media and improve knowledge about each other. When you find, they not responding, you may start interacting with their influencers on posts, they will notice you fast. Do not be too fast and just after liking a few 10 posts, you start with pitching. They will get it and will be a wrong message.
Be authentic in your approach. Start by following them, share their posts, do comment below their posts and create a slow yet steady relationship with them.
Give before you take. Once you have created a good relation, you may take a formal approach.
Success stories that will inspire you.
Aaron Orendorff
The current Editor in Chief at Shopify and the founder of iConiContent, didn't have a job, some 5 years back. In his determination to do something, today he's a social influencer.
He suggests that to find the best and genuine influencers you have to target whom you admire and build relationships on mutual respect.
Brian Rudolph
The founder of Banza started with emailing influencers to gain traction for a concept, which didn't have much recognition. He used to drop comments on the photos of people with good Instagram following saying, "Hey this looks really good, would you want to try our product?”
Wrapping up
The toughest thing is patience. You must be effortless and your marketing endeavor must not look like a marketing effort. This is perfect practice for finding micro-influencers and to get influencer marketing to work.
Need help? Connect our team.
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