Start Your Digital Marketing Plan With A Full-Funnel Approach

This pandemic and lockdown have come with many uncertainties and many may be. Maybe you are looking to save your business. Or maybe you are planning to go digital. Maybe you want to change your existing strategies and more.

Digital marketing plans are made to attract traffic. It doesn't matter that you have not tried online marketing in the past, today is an opportunity to do something new. here we shall discuss how online marketing can bring together your sales and marketing teams, removes any kind of obstruction due to lack of communication, and help you calculate the performance and see results vividly. So how to begin with?

Develop A Full-Funnel Strategy

Creating a full-funnel allows you to  see the entire process of a buyer's journey and enable you to track how revenue gets generated through :

  • Traffic
  • Leads
  • MQLs
  • SQLs
  • Opportunities
  • Customers

The first part of the funnel starts with the marketing team. The main function is to attract people and helps in traffic generation.  When any of them show interest in service or product, they become leads.  Some of them meet certain criteria and becomes MQLs or marketing qualified leads.

Next, they are ready to be forwarded to the sales steam.

When the MQLs get onto the second part of the funnel, they become sales qualified leads or SQLs and it is then, the sales team decides to talk with them. Then follows the stage of opportunities, when a few of them desires to make a purchase or buy a service.

In the final stage, some opportunities are transformed into customers when everything gets documented, the deal is sealed and service is rendered or the product is sold.

Take A Look At The Bottleneck

When you take a closer look at the entire buyer's journey, you can see where the problem lies and can find a solution.  A complete funnel strategy will help you to understand the conversion scenario from beginning to end.

For instance, if the MQLs drops down before reaching the stage of SQL tells that there must be something wrong with your MQL strategies. Both the sales and marketing team can discuss the situation and together find out solutions to prevent the scenario. Better alignment between the two departments can lead to more sales.

It is essential to understand where the trouble is, and a full strategy approach helps to crack the points and which in return improves performance for both the teams. When you can resolve the area of congestion, you can enable the flow to happen freely. 

Keep An Eye Across Many Platforms

Digital marketing has many elements. A strategy may work on Instagram but fail in Face book. Do not worry or panic.  One single marketing platform is not a determiner, there are several and you must look across them, do the right calculation, and strategize a better campaign.

Know Your Goals

Before you work on your plans, fix your goal. Make it clear and then you will see, approaches untangle smoothly.

You want both leads and good sales and have to make plans to acquire both.  When you can determine the KPIs, you can understand how success will appear.  Whether you want a more open rate through emails, or want better social media engagement, or thinking about reviving your content for better response, you may need the assistance of experts in social media marketing. Today there are two choices; either you can have an in-house team or you can outsource to agencies who already have a team of professionals and experts.

Get Started

Now when you have a slight understanding of the entire approach, it is time to plan your strategy and campaigns for this year and more. You may try to create a better connection with your audience or get digital and join the race; with an effective marketing strategy, you can win the game.

A full and well-planned funnel approach will not just align your marketing and sales team, but also save time spent in resolving issues when caught late. This will help find the grey areas and you can easily find the issues timely and solve them. When you look at the campaigns with a whole approach, instead of focusing on the platform, you can look for what is working and whatnot.

Today is the right time and also need of the hour to embark on your digital journey. Just know your goal and get started and where the adventure takes you.

Need assistance with digital marketing and social media marketing service in Utah? Connect with us. 

Related Topic: 4 Digital Marketing Strategy Best for Your Business

Location: Salt Lake City, UT, USA

Comments

Post a Comment

Popular posts from this blog

Know The Basic Flaws With Your Brand Messaging for A Timely Resolve

Image
Your brand is your face. People will know you with your brand, your thoughts, how you feel about your company, the products, and services. Brand messaging tell people, about you, what your customers can expect from you and what you have to offer people.  To make your brand message pass across people, you must take the route of storytelling. Now, to tell a story is an art, and doing it for your brand could be challenging. Your story must feature, every detail that your brand is. Your beliefs, your strategy.  The way you describe your products and services.  And how your brand is unique. With all these, you must create a strong message for your brand, that will boost your audience and make them believe you. Telling your brand story needs style and flair. To help you tell your brand story without any flaw, here in the post, we bring together ways to fix all the faults when you create a brand message. Know These 5 Flaws to Avoid Them Completely: Flaw in Storyte...
Read more

Understanding Website Design Costing And Its Various Parameters

Image
The general notion is that well-crafted websites must cost high. There is cost based on logo design, website design, in build or outsourced project, and a lot more parameters. Typically a person is not aware of all the factors that contribute to the expanse of a site. Before we talk in detail on this aspect, let us see why web design is so important. Why Web Design so Significant? In the time of digitalization, if your business doesn't exist online, it is nonexistent. Also, it is not enough to have a simple website with just a few contents. The expectation is high amidst huge competition. The first impression is important and your design contributes to that. Make A Good Impression With Your Design Your website is the first place where your audience gets to know about your business in detail. Next to stay on your page or not, will be determined based on its appearance, ease of access, and responsiveness. A good design will give the right performance and look for your site. It wi...
Read more

How to Build A Social Media Presence With Groups And Community

Image
Today every brand or business is trying to build a community to create a better connection. Though Smartphones have brought the world closer; yet gaining trust and loyalty is an old struggle. The reason is your audience may get overwhelmed by content and promotions by others, including your competitors. You can try hard to offer the finest content and better discounts, yet you cannot guarantee that your customers won't be allured by some other brand. So, it is essential to build a community and create an emotional connection between your audience and you. In this post, we have articulated how to leverage social media to create a solid community. Many big businesses and several growing small ones have their community, why don't you have for yourself? Some business types cannot strive without a community, like coaching, educational, and wellness business, where they share information and offer support as well. You can build your community with either of the below-mentioned ...
Read more