TechPro Studio

This pandemic and lockdown have come with many uncertainties and many may be. Maybe you are looking to save your business. Or maybe you are planning to go digital. Maybe you want to change your existing strategies and more. Digital marketing plans are made to attract traffic. It doesn't matter that you have not tried online marketing in the past, today is an opportunity to do something new. here we shall discuss how online marketing can bring together your sales and marketing teams, removes any kind of obstruction due to lack of communication, and help you calculate the performance and see results vividly. So how to begin with? Develop A Full-Funnel Strategy Creating a full-funnel allows you to  see the entire process of a buyer's journey and enable you to track how revenue gets generated through : Traffic Leads MQLs SQLs Opportunities Customers The first part of the funnel starts with the marketing team. The main function is to attract people and helps in traffic generatio...

The general notion is that well-crafted websites must cost high. There is cost based on logo design, website design, in build or outsourced project, and a lot more parameters. Typically a person is not aware of all the factors that contribute to the expanse of a site. Before we talk in detail on this aspect, let us see why web design is so important. Why Web Design so Significant? In the time of digitalization, if your business doesn't exist online, it is nonexistent. Also, it is not enough to have a simple website with just a few contents. The expectation is high amidst huge competition. The first impression is important and your design contributes to that. Make A Good Impression With Your Design Your website is the first place where your audience gets to know about your business in detail. Next to stay on your page or not, will be determined based on its appearance, ease of access, and responsiveness. A good design will give the right performance and look for your site. It wi...

When you are responsible for your brand's digital marketing, that is a big responsibility. You have to build a network and convert customers. For this, you will need to answer with evidence or data. Besides replying to queries,  marketers must discuss social ROI with their seniors for justification on campaign spending. Yet, measuring social media ROI is a difficult thing to do. Well, it must not have to be though. What you need are the right social media tools to help with analytics to support your answers. Today we bring you this blog post to help you with some insights about resources that can improve your social media analytics for better online researching. These social media analytics tools can improve your social media presence. Why The Need ? For a multitude of reasons, from content to engagement, and also tracking your ad performance, whatever is important to improve your brand visibility, the tools will be handy. You can use the tools to help grow your s...

Images speak a thousand words without saying any. Visual content in the form of pictures or Infographics can tell more and in a way that you can relate or understand. Images are a potential tool for communication. It’s a powerful communication tool that enhances the human visual system to convey a message in an effective way to share your brand story, keep your audience engaged and leverage your content marketing goals. This doesn't say that visual content can replace text-based content. Written content will always remain the actual essence of digital marketing, but to set better goals, you have to add visuals to your content. It is unarguably true that visual content brings a better return in comparison to texts alone. 33% of marketers say that the visual form of information stands ahead to simple blogging. Often due to monetary constraints, several businesses tend to push away visual content from digital marketing plans. They don't realize that visual c...

The choice of words in content matters; also significant how you make the choice of fonts on your website. Here comes the role of typography and this blog is all about how to use creative designs of text on your web pages. Choice of fonts cannot be an afterthought when you design and develop your website. They have an immense impact on numerous elements like readability, user experience, and perceptions and also mood. It is essential that your web designer understands the importance of the principles behind typographical designs, and create a website that can communicate your message and in a comprehensible way. Here, we tell you 8 reasons, why you must give the typography a priority while creating web designs. Make the Website More Attractive The fundamental thing about typography is the sue of right font that will suit your website and serve the purpose. The basic requirement is that the font must be clean and visible. It must not be either too big or too small a...

Your brand is your face. People will know you with your brand, your thoughts, how you feel about your company, the products, and services. Brand messaging tell people, about you, what your customers can expect from you and what you have to offer people.  To make your brand message pass across people, you must take the route of storytelling. Now, to tell a story is an art, and doing it for your brand could be challenging. Your story must feature, every detail that your brand is. Your beliefs, your strategy.  The way you describe your products and services.  And how your brand is unique. With all these, you must create a strong message for your brand, that will boost your audience and make them believe you. Telling your brand story needs style and flair. To help you tell your brand story without any flaw, here in the post, we bring together ways to fix all the faults when you create a brand message. Know These 5 Flaws to Avoid Them Completely: Flaw in Storyte...