Why You Must Start Your Visual Content Marketing

Images speak a thousand words without saying any. Visual content in the form of pictures or Infographics can tell more and in a way that you can relate or understand. Images are a potential tool for communication. It’s a powerful communication tool that enhances the human visual system to convey a message in an effective way to share your brand story, keep your audience engaged and leverage your content marketing goals.

This doesn't say that visual content can replace text-based content. Written content will always remain the actual essence of digital marketing, but to set better goals, you have to add visuals to your content.


It is unarguably true that visual content brings a better return in comparison to texts alone. 33% of marketers say that the visual form of information stands ahead to simple blogging.

Often due to monetary constraints, several businesses tend to push away visual content from digital marketing plans. They don't realize that visual content can bring more audience. Many users respond better to visual content than text-based content.

Well, this doesn't confine the reason to use visual content, there are a few more. Keep reading.

Why Use Visual Content?

Coming to the content, businesses mostly tend to emphasis on words that the visual significance.  With visual content, a business or company can impress the audience in many ways. With visual messages, businesses can convey a deeper message. For instance, with infographics, you can depict complex statistics in a simple and easily perceivable manner.  Infographics can say it precisely what long texts may not be able to do.

Another advantage with visual content is that our brain process images in a specific part. Often we tend to hear or see words, so anytime a different content in a visual format is welcoming and adds something new to your experience.
  • Visual Content Adds Speed in Marketing
Visual content plays a significant role in marketing with the largest section of B2B business plans who uses infographics with over 50% of their content. A graph can be easily understood when it is depicted beautifully instead of reading the results in plain format.

Another argument for the use of visual content? You will see that most channels for marketing play an emphasis on visual content. Also, the traditional channels have given importance to it. Suppose there is a company selling perfume and you don't like the fragrance, yet you will stop to see the visual display of an advertisement and chances are that you may try it and may start liking the same. There you can see how advertisements can help.

Even various social media platforms have a preference for pictures in comparison to ordinary texts.
  • Social Media Platforms for Visual Content
There are numerous platforms like Pinterest, YouTube, Instagram, and Snapchat which is a nice place for visual marketing. They are mainly designed for visual content than text-based.  Snapchat has a limitation on text-based content.

The fact is that in the current scenario,  text-based content finds less significance due to advertisements and information online.  Also, people are having a less concentration span, say about 30 seconds. They would prefer to invest in visual information instead of reading through texts and understand the meaning. These 30 seconds matter and you can achieve more with visual content.

Businesses which counts on visual content marketing

Visual content needs a perfect mix of pictures and text to become a better marketing plan to deliver amazing results. Let's look at some of the companies or businesses that are making the best use of visual content and are winning in competition.
  • Nike
Nike has a compelling advertising strategy with the best use of visual content that features a big image with text as a sideline. With a logo saying “Just Do It,” this tells about the journey of athletes and their success story.
  • Starbucks
Starbucks takes advantage of visual content marketing for its food services. The food posts look tempting though don't have flavor.

  • Volkswagen
Volkswagen, popular for its luxury vehicle, is also known for its visual content marketing. The basic strategy is that they say every car comes with a story. They share interesting pictures that say many things about the car. They share aesthetic images for social media platforms and campaigns.
  • McDonald’s
They have capitalized on their visual content marketing in a way and have been an achiever. They have created a name for themselves that with one picture of their chicken nugget, they can make people excited.

McDonald’s carefully include their iconic yellow and red combination in their visual content, no matter what they are sharing.
  • GoPro
GoPro being a camera brand has its visual marketing strategies. Their social media platform has videos, brilliant images and more that portray how much their device can capture. Their visual content not just amuse the sports enthusiast but also new markets.
  • What Format to Choose
If you are thinking about visual content, then you have to choose your format too. Where you opt for a video for YouTube's main format, Snapchat and Instagram allow both images and videos. Facebook and Twitter allow images, gifs, and videos to choose from.

A gist about the visual content choices.
  • Blog post
You can have your blog post alluring with images to make them aesthetically pleasing. When your blog comes with images, people can relate and engage more.

And with images and text on top, it can be easily shared on social media. To do better, you can optimize your images with SEO and use ALT tags that accurately tell about your image.
  • Infographics
Infographics can convey key data and statistics is an understandable format. This is the best mode of communication that has both text and images and can increase web traffic by about 12%. users can share them in sites like SlideShare and Pinterest. You can gain nice backlinks to your infographic and website.
  • Video
They are the best way to convey a message engagingly. There are different ways to employ videos like explainer videos, how-to videos, testimonials and demo videos. A HubSpot survey in 2018 found that about 54% of consumers prefer videos from the brands or businesses they support or follow.


Few things to keep in mind
When you are making visual content, you must keep the following aspects in mind.
  • Your content must have a story or a theme.
  • Keep it aesthetic and engaging
  • Strategize your visual content marketing and keep a track on live campaigns
  • Keep an eye on statistics or content analytics
With the above tips, you can create your visual marketing strategy that is fruitful for your business.
Location: Kolkata, West Bengal, India

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